세계신문협회 총회가 2024년 5월 28일~30일 사이 덴마크 코펜하겐에서 열렸습니다. 생성형 인공지능 임팩트는 24년에도 계속 이어졌습니다. 오픈AI사에서 처음으로 신문협회 총회에 참석하여 언론사 지원 정책을 밝혔습니다.

인공지능 이슈

23년 74회 총회에 이어 생성형 인공지능에 대한 대응 전략이 핵심 화두로 다뤄짐

오픈AI 고위임원이 최초로 총회에 참석해 뉴스미디어 관계에 대해 입장을 밝힘

오픈AI는 세계신문협회 소속 회원사에게 생성형 인공지능 활용 프로그램을 무료로 제공하겠다고 밝힘

언론사에 대한 대가 지불에 대해서는 조심스러운 입장을 표명

총회 모든 세션 통역을 인공지능 통역 서비스화_wordly.ai 앱을 통역파트너로 채택하여

영어로 진행되는 모든 세션을 실시간 다국어로 번역(텍스트+오디오)

–관련 기사

구독모델 수정 흐름

생성형 인공지능 트렌드가 부상하기 전까지 전 세계 미디어의 최대 관심사는 뉴욕타임스가 개척한 구독모델을 각자 사정에 맞게 도입할 것이냐는 이슈

올해 총회에서는 구독모델에 대한 회의론이 대두됨

특히 워싱턴포스트의 구독모델이 실패로 끝나면서 실패 이유를 진지하게 분석

1)정치이슈가 뜨거울때 구독자 증가하나, 이슈가 가라앉을 때 구독자 대거 이탈

2)구독자를 모을 때 돈이 들고, 이탈하려는 구독자를 잡기 위해 돈이 드는 이중적 부담 3)박리다매형 구독모델을 유지 확장하기 위해 배보다 배꼽이 클 수 있는 위험

4)푼 돈을 벌기 위해 광고모델을 포기해야 하는 기회비용 부담

디지털 활용 모범 사례_디지털 어워드 2024 수상작

BEST USE OF AI IN REVENUE STRATEGY

Ekstra Bladet, JP/Politikens Hus, Denmark

Platform Intelligence in News (PIN) “Brilliant. Deep, mature and well presented project. This is it: AI done well. Solid, well thought venture of a serious business into dangerous territory. So much to be learned: applause.”

BEST USE OF AI IN THE NEWSROOM

Russmedia, Austria: Russmedia meets AI

“Russmedia has created a comprehensive integration of AI across its newsroom workflows that is impressive in scale while at the same time being sensitive to editorial responsibilities. The approach was well thought through, thorough and transparent. They have thought about how to future proof their integrations while also bringing staff along for the journey.”

BEST DIGITAL SUBSCRIPTION/READER REVENUE PROJECT

United Daily News Group, Taiwan: Cracking the Code: How Our Homegrown Data-Driven Curation Program Reshaped Subscription Growth

“From value of news content to newsroom transformation to fulfilling business needs, United Daily News Group has shown its competency to make this project a great success with data-driven curation approach reshaping subscription growth.”

BEST IN AUDIENCE ENGAGEMENT

The Hindu Group, India: The Hindu Made of Chennai

“An amazing project connecting people and the city via comprehensive touch points across various media. A testament of how powerful a media platform could be when it’s used in a very creative way!”

BEST INNOVATIVE DIGITAL PRODUCT

News Laundry Media Private Limited, India:

Newslaundry App “Digital audiences are expecting user centric products and experiences that match their current consumption habits at other apps. This is a great case that confirms how important it is to prioritise ’product’ strategies and not only ’pricing’ strategies, when we move to subscription based models.”

BEST NATIVE ADVERTISING CAMPAIGN

Bonnier News, Sweden: The Swedish Heart Lung Foundation

“This strategy showcases a combination of creativity, innovation, and tangible results. Not only did it succeed in increasing donations, but it also raised awareness with an impact on public health. Undoubtedly, a success story that stands out in Swedish society.”

BEST NEWS WEBSITE

Amedia, Norway: ALT – a Norwegian one stop shop for personalized news content

“The value proposition is very interesting. With just one subscription you can access different newspapers.”

BEST NEWSLETTER

The Guardian, USA: Reclaim Your Brain

”Reclaim Your Brain” from The Guardian is a transformative experience that guides readers toward a healthier relationship with their devices. Like a path unfolding step by step, each edition cleverly connects to the next, enriching the journey towards digital mindfulness. Blending humour with evidence-based advice, this newsletter not only captures attention but empowers readers to control their mobile usage. Behind each issue, there is extensive research and expertise, making complex concepts accessible and applicable day by day.”

BEST PODCAST

Food For Mzansi Group, South Africa: Farmer’s Inside Track

“Good targeted content, and concise storytellling.”

BEST USE OF VIDEO

South China Morning Post, Hong Kong: SCMP Films

“This series is excellent. Each episode tells a compelling story, and they are tightly narrated. The quality of both the video and audio is excellent.”

BEST DATA VISUALISATION

Reuters, USA: How fentanyl replaced heroin and hooked America

“The transitions of the illustrations from the most understandable data to the least manageable figures create an attraction towards storytelling that is extremely difficult to achieve.”

BEST FACT-CHECKING PROJECT

Agence France Presse (AFP), Global: AFP Fact Check: how to verify information online

“This initiative goes beyond just delivering fact-checked content but shows how fact-checking is done and demonstrates how to use the tools and techniques. The examples used in the videos are real cases from different parts of the world and the explanations given by the journalists are clear and easy-to-follow. This can be a great resource for fact-checkers, trainers and ordinary people who want to learn how to do fact-checking by themselves.”

비즈니스모델 분석 매트릭스

매트릭스에서 해당 사항을 체크해보세요.

구분	타깃 시장	내용	해외사례	비고
콘텐츠 신디케이터	B2B
유료 콘텐츠	B2C
데이터 스튜어드	B2B
이벤트 오거나이저	B2C
클럽	B2C
IT 프로바이더	B2B
브랜드 라이센스	B2B
에듀케이터	B2C
필랜드로피	B2C
애드버타이저	B2C
어필리에잇 마케터	B2C
아카이비스트	B2C
싱크탱크	B2B
퍼베이어 오브 게임즈	B2C
베팅 에이전시	B2C	스포츠경기 베팅 제휴